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MiCE
MICE is a term generally used in tourism industry which includes a well-organized program centered on a specific theme. These themes may include a hobby, a profession, or an educational matter. The MICE industry has been rising over the past few decades into an established business sector, motivated by the globalization and augment in cross border trade.

Especially within India, businesses just cannot function in a fully effective way without the face-to-face meetings of the parties implicated. More and more businesses now understand that meetings, incentives, exhibitions and conferences are essential means of communicating their industry messages, growing sales and business development.

In simple terms MICE stands for:-
M = Meetings (To administer all arrangements; which is necessary in normal general Meetings)
I = Incentive (To manage incentive tour for your corporate)
C = Conferences (To systematize meetings of wide level called conference and manage all arrangements for bigger groups)
E= Exhibitions (To arrange exhibitions at global level on various exhibition grounds)

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